HBO Max Introduces New Rating System to Personalize Viewing Experience

HBO Max has launched a new rating system that allows users to provide feedback on the shows and movies they watch. This feature enables subscribers to select from three options: “Love,” “Like,” or “Not For Me.” Based on these ratings, HBO Max will adjust its content recommendations, enhancing the personal viewing experience for each user.

When viewers indicate that they “Love” a particular title, HBO Max will display suggestions in a dedicated “Because You Love” carousel on the homepage. Conversely, titles rated as “Not For Me” will be deprioritized in users’ recommendations. This initiative aims to better personalize the platform and improve user engagement. The rating system draws parallels to the well-known thumbs-up, double thumbs-up, and thumbs-down features offered by Netflix.

The rollout of this rating system follows a series of strategic changes by HBO Max’s parent company, Warner Bros. Discovery, which recently announced plans for a potential sale and a price increase across its streaming service plans for the third consecutive year. The new rating feature will be available on the HBO Max app across various platforms, including the web, mobile devices, and smart TVs.

Users can easily access the rating option by clicking the “Rate” button located on a title’s description page or by selecting a rating that appears on-screen after they finish watching a show or movie. This user feedback mechanism is part of HBO Max’s broader strategy to enhance its content curation capabilities, ensuring that subscribers receive recommendations that align more closely with their viewing preferences.

As the streaming landscape becomes increasingly competitive, with platforms continually vying for viewer attention, features like this rating system could significantly impact user retention and satisfaction. As HBO Max continues to evolve its offerings, this new functionality reflects a growing trend in the industry toward personalized content delivery.

The introduction of this rating system marks a significant step forward for HBO Max as it seeks to refine its user interface and enhance the overall experience for its subscribers. With this update, HBO Max aims not only to attract new viewers but also to keep existing subscribers engaged by tailoring content recommendations to individual tastes.