Downtown Boulder Celebrates Pearl Street Mall’s 50th Anniversary

The Downtown Boulder Partnership has unveiled a new logo to commemorate the 50th anniversary of the Pearl Street Mall, a significant landmark in Boulder, Colorado. Originally dedicated on August 6, 1977, the mall was designed as a pioneering pedestrian-focused space and has since become a cherished gathering place for the community.

The logo, which will be featured prominently throughout the anniversary celebrations, reflects the character shaped by numerous local businesses over the past five decades. According to a press release, it serves as a tribute to the entrepreneurs and community members who have contributed to the mall’s vibrant atmosphere.

In her statement, Bettina Swigger, CEO of the Downtown Boulder Partnership, remarked, “The Pearl Street Mall has been Boulder’s living room since 1977. The thoughtful design of this logo celebrates our past while setting the stage for a future of continued creativity and connection between people, businesses, and shared spaces.”

Additionally, Terri Takata-Smith, vice president of marketing for the Downtown Boulder Partnership, described the logo as a “love letter” to those who have made Pearl Street a lively and dynamic environment. She emphasized the importance of recognizing the contributions of local entrepreneurs and dreamers in shaping the mall’s identity.

The 50th anniversary celebrations are planned for 2027, with events that will highlight the history and community spirit of the Pearl Street Mall. Details about these events will be made available on the website 50YearsOnPearl.com and the Downtown Boulder Partnership’s social media platforms.

As the community prepares for this milestone, the new logo not only honors the past but also invites future generations to partake in the ongoing story of the Pearl Street Mall. This initiative promises to strengthen connections within the community and continue the legacy of this beloved space.