Apple’s New iPhone Pocket Sells Out Despite Controversial Design

Apple has launched its latest accessory, the iPhone Pocket, which has quickly sold out despite facing significant criticism for its design and pricing. Priced at USD 149.95 for the short strap version and USD 229.95 for the longer strap, the product has ignited comparisons to the revealing mankini famously worn by Sacha Baron Cohen’s character in the film “Borat.”

The iPhone Pocket, described by Apple as inspired by “a piece of cloth,” features a 3D-knitted design which allows it to be used as a handheld accessory, attached to bags, or worn directly on the body. Available in vibrant colors such as lemon, purple, and pink, the product has sparked a wave of memes across social media platforms, highlighting the public’s mixed reactions.

Design Collaboration and Historical Context

This accessory is the result of a collaboration between Apple Design Studio and the Miyake Design Studio, founded by renowned Japanese designer Issey Miyake. The partnership reflects a long-standing admiration from Apple co-founder Steve Jobs for Japanese design philosophy, dating back to the 1980s when he visited a Sony factory. During that visit, he admired a worker’s uniform designed by Miyake, which ultimately influenced Jobs’ own signature style of black turtlenecks and jeans.

The iPhone Pocket’s minimalistic aesthetics and functional fabric align with the design principles held by both Jobs and Miyake. Although the accessory has been met with skepticism regarding its practicality, it has become a sought-after item for fans of both brands, contributing to its rapid sell-out status shortly after its launch.

Market Reactions and Comparisons

While some users have made light of the iPhone Pocket’s resemblance to the iPod Socks introduced by Jobs in 2004, there are key differences in their launches. The iPod Socks were presented as a playful product during a live event, where Jobs humorously described them as a means to keep iPods warm and give them personality. In contrast, the iPhone Pocket’s debut was less theatrical, relying on a press release to create buzz around the designer accessory.

Despite its polarized reception, the iPhone Pocket’s material quality has garnered some praise. Critics argue that much of the cost stems from the brand’s luxury status rather than innovative design. Similar alternatives, such as crocheted-style sling pouches available for a fraction of the price, highlight the perceived overpricing of Apple’s latest offering.

In the world of luxury fashion, such pricing is typical, and the iPhone Pocket embodies the intersection of technology and high-end design. As Apple continues to navigate the balance between innovation and consumer expectations, the swift sell-out of the iPhone Pocket serves as a reminder of the brand’s powerful influence in the tech accessory market.