SDG Corporation Acquires Hub City Media to Enhance IAM Solutions

SDG Corporation, a global leader in AI-driven identity, threat, and risk management solutions, has announced its acquisition of Hub City Media, Inc. (HCM), a consultancy renowned for its expertise in identity and access management (IAM). This strategic move, revealed on September 15, 2025, is set to solidify SDG’s position within the identity-first security landscape while enhancing its capabilities across the entire IAM lifecycle, including advisory services, integration, and managed services.

By integrating Hub City Media’s technical skills with its own managed services and AI-powered cyber resilience solutions, SDG aims to bolster digital trust for enterprises. This acquisition also enhances SDG’s partnerships with key identity technology providers, such as Ping Identity, SailPoint, CyberArk, Delinea, and Okta.

Strengthening Identity Security

“Identity is the foundation of digital security,” said Ajay Gupta, CEO of SDG Corporation. “This acquisition significantly enhances our ability to quickly deliver end-to-end IAM solutions. Hub City Media has built an outstanding reputation as a trusted integration partner to some of the world’s most respected enterprises.”

Founded in 1999, Hub City Media has successfully completed over one thousand IAM projects across various sectors, including financial services, healthcare, and higher education. The company’s team of seasoned architects, engineers, and consultants is recognized for designing and optimizing complex identity programs tailored to meet diverse client requirements.

“Our partnership with SDG opens new avenues for extending the value we deliver to our clients,” stated Philippe Monrougie, CEO of Hub City Media. He emphasized that SDG’s extensive experience in managed services will enhance successful IAM deployments, ensuring long-term resilience and operational excellence in managing risk and threats.

Expanding Capabilities and Client Offerings

The acquisition paves the way for SDG to offer a more robust platform for its clients, combining comprehensive advisory strategies, intricate IAM integrations, and ongoing managed security services. Hub City Media’s clients will benefit from SDG’s over 30 years of experience in identity, risk, and threat management.

“Bringing together SDG and Hub City Media marks an important step in accelerating growth within the identity and access management market,” noted Charles Phillips, Co-Founder and Managing Partner at Recognize Partners LP, SDG’s majority shareholder. “This combination enhances our ability to scale, strengthens industry partnerships, and creates powerful opportunities to deliver expanded value to enterprise clients.”

The integration of Hub City Media’s team into SDG’s growing IAM practice will continue to prioritize investments in talent, innovation, and partnerships to stay ahead of evolving cyber threats and market demands.

While financial details of the transaction were not disclosed, the merger is expected to significantly impact the IAM landscape, providing organizations with enhanced resources to navigate the complexities of digital identity management.

Both companies are poised to leverage their combined strengths to deliver exceptional value to clients, ensuring they remain at the forefront of identity security solutions in an increasingly digital world.