EEZ Co. Launches New Organic Sootheez Flavors for Adults

EEZ Co. has unveiled two new flavors of its throat lozenges, designed specifically for adults, in a move that aims to redefine throat care. The new Sootheez flavors, Raspberry and Wild Cherry, are now available, with Raspberry exclusively at Walgreens and Wild Cherry set for a broader rollout across major retailers this month. These drops promise a blend of effective relief and enjoyable taste, targeting consumers looking for healthier alternatives to traditional cough drops.

As the cold and flu season approaches, Sootheez offers a welcome solution to the discomfort that often accompanies this time of year. The Raspberry flavor, available only at Walgreens, is marketed as a delightful option for those in need of soothing relief. It aims to provide an enjoyable experience, whether one is participating in virtual meetings or recovering from a night of singing.

The Wild Cherry variant is making its debut at various retailers, including Amazon and TheEEZCo.com, with plans to expand to stores such as Publix, Giant, and Harris Teeter. This flavor is particularly positioned as a must-have for navigating the challenges of the upcoming season, boasting a taste that surpasses traditional cough drops.

Key Features of Sootheez

The new drops are made with USDA Certified Organic and Non-GMO ingredients, ensuring quality and trustworthiness. They are also Clean Label Project Certified, indicating a commitment to transparency in ingredient sourcing. Each lozenge is infused with organic honey, enhancing its soothing properties without the use of artificial colors, flavors, or dyes.

Notably, Sootheez products are gluten-free and dairy-free, catering to a wide range of dietary preferences. The packaging, which features a reusable tin, adds an element of sustainability and convenience for users.

According to Josh Francis, CEO and Co-Founder of Sootheez, the company is committed to revolutionizing the throat care category. “With Sootheez, we’re redefining throat care and lozenges by combining clean, organic ingredients with flavors that taste incredible,” he stated. Francis emphasized that consumers no longer need to settle for bland, outdated cough drops filled with artificial dyes.

Consumer Appeal and Market Impact

With its innovative approach, Sootheez resonates well with modern consumers who prioritize health and wellness. The introduction of flavors that appeal to adult tastes marks a significant shift in the throat care market. The product aims to eliminate the negative associations often linked with cough drops, making them more palatable and enjoyable.

As the demand for healthier options continues to rise, EEZ Co. positions itself as a leader in the wellness space. The launch of Raspberry and Wild Cherry Sootheez reflects a growing trend towards clean-label products that do not compromise on taste or efficacy.

With the cold and flu season looming, these new offerings may provide just the solution consumers are seeking for their throat care needs. For those looking to maintain their health during this time, Sootheez presents a promising option for effective relief without the unpleasant aftertaste associated with traditional throat lozenges.

For more information on these new flavors, consumers can follow @eezcompany on Instagram or visit TheEEZCo.com to explore the full range of products.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.*