DFSK Launches E5 PLUS, Marking 20 Years of Global Growth

On October 22, 2025, DFSK celebrated a significant milestone with the launch of the E5 PLUS, its first overseas new energy strategic model, at the Chongqing SERES Shuangfu Plant. This event, which was streamed live globally, not only highlights DFSK’s transition to new energy and smart technology but also marks the company’s 20-year journey in international markets.

The E5 PLUS represents a key product in DFSK’s commitment to green mobility, responding to increasing global demand for sustainable transportation solutions. It is set to be introduced in markets such as Egypt and Ecuador, where details about its advanced features and competitive pricing will soon be revealed.

DFSK, a brand under the SERES Group, has successfully expanded its presence in more than 70 countries and regions over the past two decades, with cumulative exports exceeding 500,000 vehicles. The company first entered the international market in 2005, focusing on commercial vehicles, and has since become a trusted choice for small and medium-sized businesses worldwide. In 2016, it shifted to passenger vehicles, catering to the cost-sensitive needs of South American families, and ventured into the new energy sector in 2018.

With the launch of the E5 PLUS, DFSK is evolving from a “traditional fuel vehicle exporter” to a “green smart automotive brand.” This transition aligns with the industry’s broader shift towards environmentally friendly technologies. The company aims to spearhead this movement by leveraging technological advancements for a sustainable future, providing consumers with practical green mobility options.

Features and Innovations of the E5 PLUS

The E5 PLUS is classified as a mid-size SUV, designed to be a “Reliable Life Partner SUV.” It incorporates the “PLUS” concept into its various features, enhancing daily usability.

One of its standout attributes is the aesthetic design, which combines a minimalist style with premium finishes for a sophisticated look. The interior space is impressive, with an ultra-high occupancy ratio of 66.4% and a wheelbase of 2,785 mm, allowing for flexible seating arrangements for up to seven passengers.

Performance is another focal point, as the E5 PLUS comes with a plug-in hybrid powertrain powered by the SERES Super Electric Hybrid System. This setup promises robust power delivery, quick acceleration, and stable braking performance. Safety is paramount, too, featuring a comprehensive battery management system and multiple active safety functions, ensuring all-around protection for passengers.

Intelligent features include a self-developed infotainment system with multi-zone voice recognition, making it easier for occupants to interact with the vehicle. DFSK aims to empower everyday individuals with affordable smart technology, catering to a diverse range of users—from professionals seeking to enhance their commute to families prioritizing comfort and space.

Looking to the Future

As Joe Zhou, Vice President of DFSK, remarked, “Twenty years marks a new starting point. In the future, we will stay true to our original commitment to reliable quality, and accompany every ordinary individual who lives life earnestly with accessible technology and green products.” The launch of the E5 PLUS signifies not only a pivotal moment in DFSK’s evolution but also reflects its vision of making technology beneficial for all.

The upcoming launches in Egypt and Ecuador are expected to reinforce DFSK’s foothold in South America and North Africa, contributing to the global landscape of green mobility. This initiative underscores the brand’s dedication to enhancing lives through sustainable transportation solutions. As the automotive industry continues to adapt to environmental challenges, DFSK remains at the forefront of this transformation, committed to delivering innovative products that meet the needs of a changing world.