Amazon Expands Same-Day Grocery Delivery to San Diego

Amazon has launched same-day grocery delivery in San Diego, making it one of over 1,000 cities in the United States to receive this service. This expansion is part of Amazon’s plan to increase its coverage to more than 2,300 locations by the end of the year, allowing customers to order fresh groceries alongside a wide range of other products.

Introducing Fresh Groceries to the Delivery Network

From fresh produce to household essentials, San Diego customers can now order items such as bananas, dairy, meat, and baked goods through Amazon’s Same-Day Delivery service. This initiative represents a significant step for Amazon as it integrates perishable food items into its existing logistics network, which is already optimized for speed and efficiency.

Shoppers will find a variety of options, including organic and natural products, at competitive prices. For Prime members, Same-Day Delivery is free for orders over $25, while a $2.99 fee applies to smaller orders. Non-Prime customers can access the service for a flat fee of $12.99 per order, irrespective of the total amount.

“We’re continuously innovating to make grocery shopping simpler, faster, and more affordable for our customers, especially Prime members,” said Doug Herrington, CEO of Worldwide Amazon Stores. “By introducing fresh groceries into our Same-Day Delivery service, we’re creating a quick and easy experience for customers.”

Customer Response and Market Impact

Early indications show that customers have embraced the convenience of online grocery shopping. In markets like Phoenix, AZ, Orlando, FL, and Kansas City, MO, many first-time Amazon grocery shoppers have returned to the platform for additional purchases. Notably, strawberries have emerged as one of the top-selling items, even outperforming popular electronics such as AirPods.

As Amazon continues to expand its grocery offerings, cities like Raleigh, NC, Milwaukee, WI, Tampa, FL, and Columbus, OH, are also being added to the delivery network. Herrington noted, “Customers have discovered how much we’ve simplified online grocery shopping. They can now order everything needed for a recipe in one go, from fresh vegetables to cookware.”

To ensure the quality of perishable goods, Amazon employs a temperature-controlled fulfillment network and conducts a six-point quality check before delivery. Items are shipped in recyclable insulated bags designed to maintain appropriate temperatures during transit.

With over 150 million Americans already utilizing Amazon for grocery shopping, the company generated more than $100 billion in grocery and household essentials sales in 2024, excluding Whole Foods Market and Amazon Fresh. This expansion of Same-Day Delivery complements Amazon’s existing grocery services and reflects its commitment to enhancing customer convenience.

Amazon plans to continue extending its grocery delivery capabilities through 2026, further solidifying its position as a key player in the grocery market. For more details about Prime membership and its benefits, customers can visit aboutamazon.com/prime.