Starbucks Joins 2028 L.A. Olympics as Official Coffee Partner

Starbucks has been announced as the official coffee partner for the 2028 Los Angeles Olympics and Paralympics, as well as for Team USA. This partnership marks a significant milestone, as it becomes the fourth founding-level sponsorship for the upcoming Games, which are set to begin on July 14, 2028.

The announcement was made by LA28 on Tuesday, highlighting Starbucks’ commitment to enhancing the Olympic experience for athletes, spectators, and volunteers. As part of this collaboration, Starbucks will establish specially designed coffeehouses within the Olympic Village, at competition venues, and in volunteer hubs. This initiative will provide a gathering space for attendees while offering quality coffee to fuel their experiences.

In a statement, Tressie Lieberman, executive vice president and global chief brand officer of Starbucks Coffee, expressed enthusiasm about the partnership. “Starbucks is proud to bring connection, culture, community, and incredible coffee to the world stage,” Lieberman remarked. This partnership not only emphasizes Starbucks’ commitment to community engagement but also showcases its role in major global events.

The inclusion of Starbucks as a founding-level partner is part of a broader strategy by LA28 to align with brands that resonate with the spirit of the Games. With less than three years until the event, LA28 has been actively expanding its sponsorship roster, reflecting a growing interest from major companies keen to participate in this international celebration of sport.

This collaboration with Starbucks will also allow the company to connect with a diverse audience and promote its brand values on an unprecedented scale. As the 2028 Olympics approach, Starbucks aims to create memorable experiences for all attendees, reinforcing its position as a leader in the global coffee industry.

As preparations for the 2028 Los Angeles Olympics continue, the partnership with Starbucks underscores the evolving landscape of Olympic sponsorships, where companies are increasingly seeking to engage with audiences beyond traditional advertising methods. With this innovative approach, LA28 and Starbucks are set to redefine the role of corporate partnerships in the Olympic experience.