Heinz and Smoothie King Unveil Unique Ketchup Milkshake

Heinz has launched a novel product in collaboration with Smoothie King, introducing a limited edition Tomato Ketchup Smoothie. Available starting August 6, 2023, in select cities including Atlanta, Chicago, Denver, Miami, New York, and northern New Jersey, this unusual concoction combines the flavors of a traditional smoothie with the signature taste of HEINZ Simply Ketchup.

The new beverage is crafted from acai sorbet, strawberries, raspberries, and apple juice, all blended with the unmistakable flavor of ketchup. This combination has sparked conversations and debates among consumers, particularly around a provocative question: “If tomatoes are fruit, is ketchup a smoothie?”

Exploring Flavor Boundaries

Both Heinz and Smoothie King view this collaboration as an exploration of culinary innovation. The initiative reflects a growing trend among food brands to experiment with unconventional flavor pairings. Angie Madigan, a Kraft Heinz executive, noted, “The idea of a ketchup smoothie is provocative, and our top priority was landing a delicious tasting fruit smoothie with distinct yet well-balanced ketchup notes.”

Madigan emphasized the expertise of Smoothie King in developing this unique product, stating, “The experts at Smoothie King helped make this dream a reality, and we’re absolutely thrilled with the final smoothie we created together.” She added that Heinz Ketchup’s flavor elevates the traditional fruit smoothie to new levels.

Timing and Availability

Heinz has strategically timed the launch to coincide with the tomato harvest season, ensuring the tomatoes used are perfectly ripe. The company also highlighted the appeal of refreshing smoothies during the warmer months. Priced at $5.70, the Tomato Ketchup Smoothie is targeted at adventurous consumers willing to try new flavor experiences.

The collaboration showcases both brands’ commitment to innovation and consumer engagement. With over 1,350 Smoothie King locations across the United States and a global presence for Heinz, this product is positioned to attract attention from both loyal customers and curious new consumers.

The launch of the Tomato Ketchup Smoothie marks a bold move by Heinz and Smoothie King, inviting those with culinary curiosity to experience this unconventional blend. As the debate continues on social media, it remains to be seen how this unique offering will be received by the public.