Tesla Unveils 515-Mile Model 3 to Boost Sales in China

Tesla has launched an innovative version of its Model 3 in China, boasting an impressive range of 830 kilometers (approximately 515 miles) on a single charge. This new option, which is set to begin deliveries in September 2025, aims to reinvigorate the brand’s sales in a market that has become increasingly competitive.

The latest Model 3 variant is priced at RMB 269,500 (about $37,540), a notable increase in range compared to previous trims. For context, the longest-range Model 3 available in the United States has a maximum range of 363 miles (584 km) and starts at $35,000. The new offering in China significantly exceeds the former range ratings of the Model 3, which were 713 kilometers (443 miles) prior to July 1 and 753 kilometers (468 miles) after that date.

Key Features of the New Model 3

The upgraded Model 3 utilizes a 78.4 kWh battery, sourced from LG Energy Solution. This new trim adds to the existing lineup that includes the rear-wheel-drive Model 3 Standard Range, the all-wheel-drive Model 3 Long Range, and the all-wheel-drive Model 3 Performance. The base Model 3 in China is priced at RMB 235,500 (approximately $32,800) and offers a range of 634 kilometers (394 miles).

Tesla’s decision to introduce this high-range option reflects its strategy to maintain a competitive edge in the Chinese market, where the electric vehicle landscape has rapidly evolved. In the first seven months of 2025, Tesla reported a decline of over 6% in sales compared to the previous year. Despite being a major player in the electric vehicle sector, the company faces increasing pressure from a growing number of competitors offering advanced technology and attractive pricing.

Market Challenges Ahead

As the demand for electric vehicles continues to surge, Tesla’s sales in China had previously shown a downward trend, following a decrease in 2024 compared to 2023. The latest Model 3 launch appears to be a strategic effort to revive consumer interest and boost sales figures. Nevertheless, industry analysts suggest that Tesla may need to consider introducing entirely new models rather than merely updating existing ones to effectively compete in this dynamic market.

In conclusion, while the new Model 3 with its enhanced range presents a compelling option for consumers, it remains to be seen how well it will perform amidst the intensifying competition in China’s electric vehicle market.