TENA Partners with Philadelphia Eagles to Boost Men’s Health Awareness

TENA, a leading name in incontinence care, has officially partnered with the Philadelphia Eagles to raise awareness about men’s health issues, particularly incontinence. Announced on October 30, 2025, this collaboration aims to break the stigma surrounding a condition that affects millions of men worldwide. By fostering conversations and providing support, TENA is working to empower men to manage their health with confidence.

TENA is committed to transforming the narrative around male incontinence. Many men face this issue in silence, often feeling isolated and unsupported. The partnership with the Philadelphia Eagles offers a dynamic platform to engage with the community and encourage open discussions about men’s health.

Every Pick Protects: A Campaign for Change

The initiative, dubbed “Every Pick Protects,” will run throughout the Eagles’ 2025 season. For each interception made by the team, TENA will donate $2,500 worth of men’s health products to a local charity, with a total contribution capped at $25,000. This program highlights TENA’s belief that raising awareness must lead to tangible action that benefits those in need.

“Our mission has always been about more than products,” said Hazel Villarreal, Marketing Director for TENA North America. “It’s about empowering people to live confidently, without shame or limitation. Partnering with the Philadelphia Eagles for the Every Pick Protects campaign gives us an incredible opportunity to start important conversations, reach men where they are, and support the communities we serve.”

The Eagles are equally enthusiastic about this partnership. “We are proud to team up with TENA to promote and advocate for men’s health in communities across the Greater Philadelphia region,” stated Brian Napoli, Senior Vice President of Corporate Partnerships for the Philadelphia Eagles. “This exciting new partnership has enabled us to provide TENA resources for those in need through the Every Pick Protects program.”

A Commitment to Community and Health

The Every Pick Protects campaign is designed to symbolize a collective commitment to strength, resilience, and community well-being. TENA’s focus on male incontinence aims not only to provide products but also to foster a supportive environment where men feel comfortable discussing their health challenges.

TENA, a brand of Essity, has over 50 years of experience in incontinence care. It offers a comprehensive range of absorbent products tailored to the needs of individuals and healthcare professionals. Essity operates globally, reaching approximately one billion people daily with its health and hygiene products.

The collaboration with the Philadelphia Eagles marks a significant step in TENA’s ongoing mission to improve the dignity and quality of life for those affected by incontinence. As the campaign unfolds, both TENA and the Eagles hope to inspire further discussions and actions that positively impact men’s health across the region and beyond.