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Older Americans Spend 22 Hours Online Weekly, New Survey Reveals

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A recent survey highlights that older Americans are spending an average of 22 hours per week engaged with various screens. Conducted by Talker Research on behalf of Centrum Silver, a supplement brand focused on cognitive health, the study surveyed 2,000 Americans aged 50 and over. The findings reveal that their screen habits are surprisingly similar to those of younger generations.

The survey indicates that the majority of this screen time is dedicated to watching television, followed by activities such as browsing the internet, playing games, and using computers. Older adults also reportedly spend time daily on phone calls or video chats, scrolling through social media, and reading materials on e-readers or tablets.

Concerns about screen time persist among this demographic, with many expressing worries about its potential negative effects on cognitive health. Approximately 39% of participants described screen time as “addictive,” while 23% believed it could “rot the brain.” This apprehension is linked to a broader concern, as 78% of older adults are worried about cognitive aging, and nearly all respondents (96%) emphasized the importance of maintaining their cognitive abilities and memory as they age.

Josh Gabriele, Brand Director at Centrum, noted the duality of these findings. “The survey findings reveal a real tension: many older adults see screen time as a daily part of life, even as they worry it could be harmful,” he stated. Gabriele highlighted that when used purposefully—such as through reading, learning, or social interaction—screen time can actually support mental engagement and resilience.

Despite the concerns, the survey also uncovered positive perceptions of screen use among older adults. A significant 58% of respondents reported feeling more connected through their screen activities, while 54% felt more informed. Additionally, 39% noted that screen time contributes to their education, and 36% indicated it enhances their mood.

The study underscored that a substantial 73% of adults aged 50 and older believe it is important to engage actively with new technology. Furthermore, 54% of respondents felt that such engagement has positively impacted their memory. A notable 34% stated that their screen time helps them stay mentally sharp.

“This tells us that older adults already have a wide toolkit of everyday habits to support their brain health—from puzzles and reading to staying curious and connected,” Gabriele added. The survey also revealed that nearly half (45%) of adults over 50 incorporate a multivitamin into their daily routines, reinforcing the idea that they are not merely passive consumers of content but are actively enhancing their cognitive health.

In terms of specific activities, older adults reported various strategies to support their cognitive abilities. These include:

– Engaging in puzzles or games: 67%
– Reading: 59%
– Keeping up with current events: 47%
– Watching television shows and films: 45%
– Taking multivitamins: 45%
– Trying new activities: 36%
– Learning about new trends and technologies: 35%
– Using technology: 34%
– Taking supplements for brain or memory support: 26%

The survey, conducted online by Talker Research between September 9 and 16, 2025, provides a valuable insight into the evolving relationship between older Americans and technology. As they navigate their daily lives, it appears that screen time can be a tool for both connection and cognitive engagement, challenging the stereotypes that often surround older adults and their technology use.

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