LEPAS Unveils First Elegant Lifestyle House and Innovative Technology

LEPAS, a new energy brand developed by Chery Group, launched its first LEPAS Elegant Lifestyle House on October 17, 2025, at the Chery International User Summit in Wuhu, China. This event marked a significant step for the brand, coinciding with the global introduction of LEPAS Elegant Technology, further establishing its identity as the “Preferred Brand for Elegant Mobility Life.”

The LEPAS Elegant Lifestyle House has been designed as a miniature urban block, redefining the concept of traditional auto showrooms. It features three distinct themed zones: LEPAS Space, which highlights the flagship model LEPAS L8; Time Café, showcasing the LEPAS L6; and Memory Lane, where the LEPAS L4 is displayed. This multifunctional hub serves as a venue for brand livestreams, user engagement activities, and media interactions. It also acts as a replicable model for global dealerships, promoting user co-creation in the automotive experience.

Zhai Xiaobing, CEO of LEPAS, emphasized the brand’s commitment to innovation, stating that the company leverages Chery Group’s core resources to establish itself as an independent new-energy brand. The LEPAS Elegant Technology integrates a forward-engineered platform along with advanced three-electric technologies and an intelligent cockpit, which the company defines as the essence of “Elegant Driving.”

In the next three years, LEPAS plans to launch eight new models, including SUVs and sedans, covering all major market segments. The emphasis on innovation extends beyond vehicles. During the summit, Chery’s Ecosystem Exhibition showcased various lifestyle products, such as sunshades and pet kits, enhancing the overall user experience.

A highlight of the event was the demonstration of Chery’s AiMOGA robot, which acted as a “Human Assistant.” This showcased multi-scenario applications, illustrating Chery Group’s integrated innovation efforts alongside eco-partners like LEPAS. The interaction between technology and lifestyle was a focal point, inviting attendees to envision a new way of living that harmonizes mobility with daily life.

The launch of the LEPAS Elegant Lifestyle House and the introduction of LEPAS Elegant Technology signify a bold step towards a future where elegance meets practicality in the automotive industry. As the brand continues to expand its offerings, it invites consumers to explore their unique expressions of elegance in an increasingly interconnected world.