LG and Samsung Unveil Exciting Mid-Range OLED TVs at CES 2026

LG and Samsung have introduced their latest mid-range OLED TV models at CES 2026, generating considerable interest among consumers and industry observers. The two models, the LG C6 and the Samsung S90H, aim to offer high-quality viewing experiences while competing in a market that has seen both brands excel in recent years.

The LG C6 will come in two versions: the standard C6 and the upgraded C6H. The latter features LG’s new Primary Tandem RGB OLED panel, which promises enhanced brightness, contrast, and color accuracy. However, the C6H will only be available in sizes of 77 and 83 inches, which may limit its appeal in regions where smaller screens are more popular. In contrast, the C6 will be offered in 42, 48, 55, and 65-inch sizes but will utilize the same panel as its predecessor, the C5.

Samsung’s S90H OLED TV is set to include the OLED Glare Free anti-reflection technology that was first seen in the company’s flagship models. This feature dramatically reduces mirror-like reflections, making it more suitable for bright rooms—a common challenge for traditional OLED screens. The S90H’s enhanced glare-free capabilities may provide it with an edge over the LG C6, especially for users who watch television during the day.

Both LG and Samsung have a strong track record in the mid-range OLED market. Previous models, such as the LG C5 and Samsung S90F, received five-star ratings from TechRadar. The competition between the two companies has been fierce, with each brand striving to capture the attention of consumers seeking value without compromising on quality.

LG’s strategy includes an upgraded Alpha 11 Gen 3 processor, which is generally reserved for flagship models. This new processor promises improved performance, faster processing, and enhanced AI-powered features such as better upscaling and Dolby Atmos Flex Connect support. Despite these innovations, the decision to limit the C6H to larger screen sizes may leave some customers wanting more options.

Samsung’s OLED Glare Free technology, which debuted in 2024, has already set a benchmark for performance in bright environments. The S90H aims to build on this success, offering a more affordable option for consumers looking for a glare-free experience in mid-range pricing. This could potentially lead to a shift in consumer preference, especially for those who prioritize usability in various lighting conditions.

As the CES 2026 event continues, there is anticipation surrounding the potential for additional sizes and features from both brands. The introduction of the Primary Tandem RGB panel in LG’s model has generated excitement, but the limited size options may temper enthusiasm. Conversely, if Samsung can expand its QD-OLED offerings across more S90H models, it may position itself as a strong contender in the mid-range OLED market.

In summary, both the LG C6 and Samsung S90H present compelling options for consumers in 2026. The innovations showcased at CES may redefine expectations for mid-range OLED TVs, and industry observers will be watching closely as these models hit the market. With detailed evaluations from TechRadar and other tech outlets, consumers can expect comprehensive insights into these new offerings in the coming months.