Craftivism Flourishes at Shrewsbury Holiday Fair, Uniting Art and Activism

At a recent holiday fair in Shrewsbury, Massachusetts, the fusion of art and activism took center stage as local artisans showcased politically charged crafts. From Christmas ornaments critiquing corporate negligence to anti-monarchy key chains, the event highlighted a growing trend known as craftivism, where creativity serves as a platform for social commentary.

The atmosphere in the banquet hall was lively, with young performers from a nearby singing academy entertaining attendees with festive tunes. Vendors presented a variety of handmade goods, including whimsical cereal-scented candles and plush toys. Yet, woven through the cheer of the season was a palpable undercurrent of political sentiment. Artisans were utilizing their crafts to address perceived threats to democracy, transforming traditional holiday fare into tools for activism.

Jeremy Sacco, a 52-year-old marketing writer and organizer with the national movement 50501, stood at his table filled with merchandise ranging from pins to keychains adorned with a crown crossed out by a prohibition sign. He emphasized the need for innovative fundraising methods, stating, “We need to raise money in different, interesting ways.” His group has participated in several similar fairs across the state in recent weeks, aiming to engage individuals who may not consider themselves activists.

Craftivism, a term coined in the early 2000s, merges handmade art with political resistance. This movement has roots that extend beyond contemporary U.S. politics, gaining momentum during and after the Trump administration. Craftivism has long been a vital part of American social movements, with handmade signs from the Civil Rights era to the iconic pink “pussyhats” of the 2017 Women’s March illustrating its impact.

Among the artisans was April Gorman, a 61-year-old candle maker from Nashua. Concerned about the current political climate, she expressed thoughts of relocating to Portugal. “The U.S. will never be the same,” she remarked, surrounded by her colorful soy wax candles shaped like popular cereals and desserts.

Nearby, Marion Lepzelter, a 41-year-old vendor from Brimfield, showcased laser-cut ornaments, including a striking representation of radioactive shrimp. This design referenced a recent Walmart recall involving frozen shrimp due to potential contamination. “I thought it fit with the whole resistance theme,” Lepzelter explained, linking her work to current events.

This holiday fair was not an isolated incident. Across the country, craftivism is gaining traction. At a winter solstice festival in Jamaica Plain, artisans displayed items such as mugs adorned with a watermelon slice, symbolizing Palestine. This symbolism allows individuals to express solidarity in a manner that circumvents restrictions on displaying national flags, particularly in contested regions.

The Haymarket People’s Fund, a nonprofit supporting social justice initiatives in New England, hosted the Amar Winter Solstice Market, where Jacob Leidolf, an artist and educator, noted the increasing trend of craftmakers using their work to voice political commitments. Leidolf, who collaborates with the Los Angeles-based group Pen & Sword Political Pirates, has created designs that support anti-ICE efforts. “You do see that overlap,” he noted, highlighting the natural intersection of mutual aid and community engagement at these events.

Leidolf also observed this trend in his classroom, where students are exploring craftivism. One of his students is designing watermelon-themed apparel to raise awareness about Palestine and the historical erasure of marginalized communities. “Awareness is growing compared to years past, but this has always been a thing,” he stated.

The demand for politically themed crafts is expanding beyond local markets. Artisans report requests for shirts, buttons, and stickers, with many designs available online for activists in need of visual materials for demonstrations. Leidolf mentioned that the collective Justseeds recently called for art contributions and offered resources to support organizers.

Another vendor, known as Ankana, presented crochet items, art prints, and zines, emphasizing the enduring nature of protest crafting. “It’s not a new trend, but more people are noticing it,” she said, reflecting on the desire for connection in today’s climate.

As the holiday season continues, the blend of craft and activism resonates deeply within communities. Events like the one in Shrewsbury not only promote handmade artistry but also foster solidarity and awareness around pressing social issues. The commitment of these artisans to intertwine their creativity with activism serves as a reminder of the power of art in shaping social discourse.