Area Welcomes Nicholas Aburn as New Creative Director

Nicholas Aburn has been appointed as the new Creative Director of Area, marking a significant change for the fashion brand. With over a decade of experience at renowned labels such as Tom Ford, Alexander Wang, and the couture studio of Balenciaga, Aburn brings a wealth of expertise to the role.

October 2023 is a pivotal moment for Area as it seeks to redefine its brand identity under Aburn’s leadership. Although he may not yet be a household name, his extensive background in high-fashion has positioned him well for this challenge.

Experience in High Fashion

Aburn’s career began over ten years ago, during which he has honed his skills in design and creative direction at some of the industry’s most prestigious fashion houses. His tenure at Tom Ford allowed him to work on high-profile collections, while his role at Alexander Wang provided him with insights into urban and contemporary styles. Most recently, he spent time at Balenciaga’s couture studio, where he gained invaluable experience in luxury fashion.

In an interview, Aburn expressed his vision for Area, stating, “I do want people to have a good time when they’re wearing my things.” This statement reflects his intention to create clothing that not only resonates aesthetically but also enhances the wearer’s experience.

Future Goals for Area

Under Aburn’s direction, Area aims to innovate its offerings while remaining true to its identity. His appointment comes at a time when the fashion industry is increasingly focused on sustainability and inclusivity. Aburn plans to incorporate these values into his designs, ensuring that the brand remains relevant in an evolving market.

The creative director also emphasized his desire to connect with a diverse audience. By combining artistic expression with wearable fashion, he hopes to attract a wider customer base and elevate Area’s status in the competitive landscape.

Aburn’s arrival is expected to be a transformative phase for Area. His experience and fresh perspective could lead to new collaborations and collections, further establishing the brand’s reputation for creativity and quality.

As the fashion industry looks forward to the upcoming seasons, all eyes will be on Aburn to see how he shapes the future of Area. With his strong background and clear vision, there is significant anticipation for what is to come.