Kassidy Cook Joins FS8 as Brand Ambassador Amid Rapid Growth

Kassidy Cook, a silver medalist at the 2024 Olympics, has been appointed as the official brand ambassador for FS8, a fitness concept rapidly expanding its global presence. The announcement was made on October 9, 2025, in Austin, Texas, marking a significant collaboration as FS8 continues to grow its community and brand reach.

Tom Dowd, Chief Executive Officer of FS8, highlighted Cook’s extensive experience in fitness, particularly her years of practicing Pilates. Dowd stated, “Kassidy has been practicing Pilates for years, so she deeply understands the benefits of this style of movement and can authentically articulate that to our audience.” He emphasized the brand’s commitment to partnering with relatable athletes who inspire others through their wellness journeys.

FS8 is known for its innovative approach, combining Pilates, tone, and yoga into a comprehensive workout experience. This three-in-one fitness model focuses on developing functional strength, healthy posture, flexibility, and mobility. Each 50-minute class is designed to engage participants fully, featuring a dynamic mix of exercises accompanied by curated playlists to ensure variety.

Currently, FS8 operates over 50 locations worldwide, with plans for further expansion. As part of her role, Cook is participating in a series of investor and media events across multiple cities, including Los Angeles and Orlando. These events aim to showcase the community-centric ethos of FS8 and reinforce its mission of inspiring diverse audiences.

Reflecting on her new role, Cook expressed her enthusiasm for connecting with fitness enthusiasts. “Today, athletes have the opportunity to inspire their audience on and off the stage,” she said. “I am genuinely passionate about sharing tips from my experience when it comes to balancing a healthy approach to wellness, fitness, and recovery.” By joining FS8, Cook aims to empower individuals in their pursuit of becoming stronger and healthier.

FS8 operates under the umbrella of F45 Training, which is recognized globally for its functional fitness offerings. The brand’s unique workouts are built on eight science-backed elements, ensuring that participants receive effective training tailored to their needs. FS8 strives to create a supportive and inclusive environment for all members, focusing on community engagement and personal growth.

To learn more about FS8 and Kassidy Cook’s journey as a brand ambassador, potential members can visit fs8.com or follow the brand on social media platforms. For those interested in franchising opportunities, further information is available at functionalinspiredtraining.com/franchising/.

In summary, the partnership between Kassidy Cook and FS8 signals a promising development for both the athlete and the brand as they navigate the evolving fitness landscape together.