Rouses Markets and Paralyzed Veterans of America Unite for Veterans Day Fundraiser

Paralyzed Veterans of America (PVA) has partnered with Rouses Markets for a fundraising campaign to honor veterans this Veterans Day. From October 27 to November 11, customers at all Rouses Markets locations can donate $1 at checkout, directly supporting PVA’s mission to aid disabled veterans.

The initiative, which coincides with Veterans Day, aims to enhance the lives of veterans who have sacrificed for their country. According to Carl Blake, CEO of PVA, community support plays a vital role in reaching more veterans. He stated, “When Rouses Markets and its customers rally behind PVA’s mission, we’re reminded of the power of community. Together, we can reach even more veterans along the Gulf Coast, helping them discover new strength, new purpose, and new possibilities.”

The funds raised will support various PVA programs, which help veterans lead independent lives after sustaining injuries or illnesses. This includes ensuring they receive the necessary benefits and health care. Donny Rouse, CEO of Rouses Markets, expressed pride in the collaboration, emphasizing the company’s commitment to supporting local veterans. “This campaign is our way of giving back to the men and women who have given so much in service to our country,” he noted.

With over one million customers visiting its 66 locations across Louisiana, Mississippi, and Alabama, Rouses Markets employs around 7,000 team members. The grocery chain is known for its community involvement and has received accolades for its commitment to local charities and events.

About Paralyzed Veterans of America

Paralyzed Veterans of America is a 501(c)(3) nonprofit organization and the only congressionally chartered veterans service organization focused on veterans with spinal cord injuries or diseases. PVA ensures that veterans receive the benefits they have earned through their service and monitors their care within Veterans Affairs (VA) spinal cord injury units. Additionally, the organization funds research aimed at improving care for individuals with paralysis.

PVA also develops training and career services, promotes accessibility in public spaces, and provides health and rehabilitation opportunities through sports and recreational activities. With over 70 offices and 33 chapters, it serves veterans, their families, and caregivers across all 50 states, the District of Columbia, and Puerto Rico. More information can be found at PVA.org.

About Rouses Markets

Founded in 1960 by his grandfather, Donny Rouse leads Rouses Markets as the third generation of family ownership. The company has grown significantly, becoming one of the largest employers on the Gulf Coast. Rouses Markets is recognized for its dedication to community service, actively supporting local food banks, charities, and events. The supermarket chain has been awarded titles such as Best Supermarket on the Gulf Coast and a Top Workplace.

As the official supermarket of the New Orleans Saints, Rouses Markets continues to prioritize strong community ties while serving its customers.

For more information on this initiative or to contribute, customers can visit any Rouses Markets location until November 11, 2025.