Once Upon a Coconut Launches In Costco Across Southeastern US

Once Upon a Coconut (OUAC), a premium coconut water brand, has launched its popular Coconut Water + Chocolate in Costco locations across the Southeastern United States and Texas. This new offering is available in a convenient 12-can case, allowing members to stock up on a refreshing beverage that combines hydration with indulgent flavor.

The launch, announced on January 23, 2026, marks a significant retail milestone for OUAC, expanding its presence in key markets such as Florida, Texas, North Carolina, South Carolina, Georgia, Louisiana, Oklahoma, Arkansas, Alabama, Tennessee, Mississippi, and Puerto Rico. This partnership with Costco underscores the shared commitment of both brands to deliver high-quality products at exceptional value.

John Chiorando, CEO of Once Upon a Coconut, emphasized the alignment in values between OUAC and Costco. “Costco has built incredible trust with its members by holding products to the highest standards, and that’s something we deeply align with,” he stated. He noted that the collaboration reflects a shared mission focused on ingredient quality and customer trust, which enhances the appeal of OUAC’s Coconut Water + Chocolate for Costco shoppers across the region.

The launch at Costco supports OUAC’s ongoing growth strategy while introducing a unique coconut water option to one of the nation’s most respected retailers. The 12-can format offers an everyday solution for hydration, appealing to consumers looking for both flavor and convenience.

About Once Upon a Coconut

Founded in 2020, Once Upon a Coconut has quickly established itself as a leader in the coconut water market, known for its bold flavors and commitment to clean ingredients. The brand sources young green coconuts from Vietnam, packaging them in eco-friendly slim aluminum cans to promote sustainability.

Once Upon a Coconut products are now available in over 6,000 retail locations nationwide, on Amazon, and through its official website. The brand is dedicated to making healthier hydration options accessible and is also committed to social responsibility, donating 10% of profits from each case sold to various nonprofits, including the Down Syndrome Foundation of Florida and the Tunnel to Towers Foundation.

OUAC has garnered support from notable investors, including Daymond John from Shark Tank and NFL stars Rob Gronkowski and Ronnie Stanley. These endorsements further bolster the brand’s reputation and growth potential in the competitive beverage market.

The partnership with Costco is not only a testament to the quality of OUAC’s products but also an exciting opportunity for consumers seeking healthier beverage choices while enjoying the convenience of purchasing from a trusted retailer. With this launch, Once Upon a Coconut is poised to make a significant impact in the coconut water category across the Southeastern United States.