Business
Mito Red Light Unveils MitoAURA Serum to Enhance Light Therapy
Mito Red Light has introduced the MitoAURA Activate + Amplify Serum, a new skincare product designed to optimize the effects of red and near-infrared (NIR) light therapy. Set to be available from December 1, 2025, the serum aims to improve skin vitality and appearance during the holiday season, a peak time for beauty-focused purchases.
This innovative serum has been developed over two years, emphasizing its potential to enhance immediate skin benefits while also promoting long-term improvements in tone, firmness, smoothness, and radiance. According to Scott Chaverri, Founder and CEO of Mito Red Light, “MitoAURA was made for people who use light therapy as part of a regular self-care routine.” The formulation combines advanced ingredients that target specific skin concerns related to light therapy.
Key Ingredients and Benefits
The effectiveness of MitoAURA lies in its unique blend of ingredients that work synergistically with light therapy. The serum includes:
– **Spirulina Extract**: Acts as a photoconversion catalyst, enhancing energy absorption and skin radiance during therapy.
– **Thermus thermophilus Ferment**: This deep-sea ferment activates with warmth, contributing to skin smoothness and resilience.
– **Methylene Blue**: Known as a mitochondrial guardian, it supports cellular pathways and reduces oxidative stress, leading to clearer skin.
– **THD Ascorbate**: A vitamin C ester that provides antioxidant protection and boosts skin firmness without causing irritation.
– **Peptides**: These compounds enhance skin support and resilience, making the serum suitable for everyday use.
The formulation is lightweight, fragrance-free, and designed to be gentle enough for sensitive skin. Mito recommends applying 2–3 pumps of the serum to clean skin prior to red or NIR light sessions to maximize absorption and results. Although its primary purpose is to enhance light therapy, the serum can also be effective without light exposure, promoting daily radiance and skin barrier support.
Availability and Pricing
MitoAURA Activate + Amplify Serum will be priced at $39.00, a significant discount from its regular price of $99.00. This pricing strategy is intended to make the product accessible as consumers seek to elevate their skincare routines during the holiday season.
The serum will be available through Mito Red Light’s online store, reflecting the company’s commitment to providing quality light therapy solutions that can be integrated into at-home skincare regimens. Chaverri added, “Launching in time for the holidays, the new serum gives customers an easy way to elevate their at-home skin routine with light-powered results.”
For more information about MitoAURA and other products, interested customers can visit mitoredlight.com.
Founded by Scott and Kayleigh Chaverri, Mito Red Light focuses on delivering cutting-edge red light therapy devices aimed at personal wellness and recovery, prioritizing product quality and transparency in their offerings.
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