Kia Launches Bold New Seltos SUV at Global Online Premiere

Kia has officially launched the all-new Seltos, its second-generation subcompact SUV, during a global online premiere on December 10, 2025. The event, themed “The Protagonist,” showcased the vehicle’s bold redesign and enhanced user experience, reinforcing its significance in Kia’s expanding SUV portfolio.

The new Seltos merges authentic SUV styling with practical functionality, aiming to cater to modern lifestyles. According to Kia, this model reflects their commitment to delivering both refined usability and advanced technology, positioning it as a competitive force in the subcompact SUV market.

Empowering Drivers with a Unique Experience

The launch presentation featured a brand film that highlighted three individuals embarking on personal journeys of achievement and connection. This narrative symbolizes the Seltos’s role in empowering drivers to explore their passions and live authentically.

Ho Sung Song, President and CEO of Kia Corporation, emphasized the vehicle’s legacy of best-in-class value. He stated, “The Kia Seltos has always represented best-in-class value, and the next generation model builds on that legacy with an enriched offering that resonates with the diverse passions of our customers.” This statement underscores Kia’s focus on meeting varied mobility needs globally.

The Seltos aims to appeal to users who prioritize both style and practicality. With a focus on urban agility and family-friendly features, the SUV combines a confident design with smart technology. Enhanced cabin space and user-friendly conveniences are designed to make daily commutes comfortable and enjoyable.

Redefining the Subcompact SUV Segment

Kia’s newly unveiled Seltos sets a new benchmark in the subcompact SUV segment. It showcases a blend of bold aesthetics and intelligent design, aligning with Kia’s vision of a versatile vehicle that meets the demands of a diverse customer base.

As a core model in Kia’s global SUV lineup, the Seltos reflects the brand’s progressive identity. With features that cater to individuality and adaptability, this SUV is poised to capture the interest of drivers looking for both functionality and style.

For additional details on the all-new Kia Seltos, visit the Kia Global Media Center at www.kianewscenter.com. The launch of this vehicle marks a significant moment for Kia as it continues to strengthen its presence in the highly competitive automotive market.