TikTok Surges as News Source for 20% of Americans in 2025

A recent study by the Pew Research Center highlights a significant shift in news consumption among U.S. adults, revealing that one in five Americans now relies on TikTok as a news source. This figure marks a dramatic increase from just 3% in 2020. The research was conducted between August 18 and 24, 2025, involving 5,153 U.S. adults, and underscores the platform’s rising influence in the media landscape.

TikTok’s appeal as a news source is particularly evident among younger demographics. The study found that 43% of adults under 30 reported regularly consuming news on the platform, a substantial increase from 9% in 2020. Adults aged 30 to 49 also show a growing trend, with 25% indicating they now use TikTok for news, up from just 2% five years ago. Overall, news consumption on TikTok has surged, with 55% of all adult users stating they regularly access news content, compared to 22% in 2020.

Implications for Traditional Media

This transformation in news consumption habits signals a broader change in how information is disseminated in the digital age. As TikTok continues to gain traction, particularly with younger audiences, its role as a news source is likely to expand further. This trend raises questions about the future of traditional news outlets and how they adapt to the evolving landscape.

In a related context, the platform’s growth coincides with recent developments involving U.S. regulatory oversight. Last week, President Donald Trump signed an executive order aimed at reshaping TikTok’s ownership structure, potentially shifting control from its Chinese parent company, ByteDance, to U.S. investors. The order details a plan whereby ByteDance would reduce its stake in TikTok to below 20%, allowing U.S. designated investors to hold approximately 80% of the company. This arrangement is designed to comply with federal requirements for a “qualified divestiture,” ensuring the app’s adherence to U.S. laws.

While the framework of this agreement is in place, finalizing the transaction may take additional time as both parties navigate complex legal and financial details.

The growing reliance on platforms like TikTok for news not only reflects changing consumer habits but also poses challenges for traditional media. As younger generations increasingly turn to social media for their news, traditional outlets may need to rethink their strategies to remain relevant in an ever-evolving digital landscape.