Frame It Easy Launches Innovative Matboard Technology for 2026

On December 5, 2025, Frame It Easy unveiled a groundbreaking technology in custom framing, countering the design industry’s trend towards monochrome. The company introduced Smart Color Matching matboards, enabling users to match virtually any color with precision. This innovation allows for color selection through image uploads or by using Hex codes and CMYK values, marking a significant leap in personalized framing solutions.

Revolutionizing Custom Framing

Smart Color Matching represents the first commercially available product capable of true, full-spectrum mat customization. According to Jessica Huizenga, Director of Marketing at Frame It Easy, “White will always be a staple, but with Smart Color Matching, we’re giving people the freedom to frame with intention.” This technology not only enhances creativity but also encourages individuals to use color as a storytelling tool, moving away from the increasingly common colorless palette.

The system is integrated with an upgraded 3-dimensional frame designer, providing one of the most realistic and intuitive customization experiences in the framing sector. Users can upload their artwork, explore various frame styles, and choose mat colors with photorealistic accuracy.

This intelligent system analyses uploaded art and suggests complementary colors, empowering users with creative control while offering guidance. It aims to make personal style expressions more accessible, allowing anyone to create distinct and meaningful displays.

Benefits for Artists and Designers

The innovation also holds significant advantages for the commercial sector. Artists can ensure consistent presentation across their collections, while galleries can create cohesive visual narratives. Print studios can match brand colors accurately, and interior designers can harmonize mat colors with fabrics and overall aesthetics.

Key features of Smart Color Matching include:

• Custom-Tuned Color Precision: Match colors to specific Hex or CMYK values, or utilize an image dropper tool for pixel-perfect accuracy.
• Limitless Creative Freedom: Move beyond standard colors to achieve vibrant, intentional color choices.
• True-to-Life 3D Visualization: Real-time previews ensure clarity in the final product.
• Industry-Defining Innovation: This capability sets Frame It Easy apart from its competitors.

Huizenga emphasized the importance of color in expressing identity, stating, “In a world that’s starting to look kind of copy-and-paste, color is one of the most powerful ways to express identity.” Frame It Easy is positioning itself to help customers embrace a full spectrum of personal style in 2026 and beyond.

Smart Color Matching is currently available at FrameItEasy.com, offering a unique opportunity for both individual customers and professionals in the art and design sectors to enhance their creative expression.