Studio Ramsay Global Expands Content Strategy Beyond Gordon Ramsay

Studio Ramsay Global (SRG), the joint venture between celebrity chef Gordon Ramsay and Fox Entertainment, unveiled its ambitious plans for the global market at the Content London conference on November 7, 2023. Executives provided insights into the company’s strategy to grow its content offerings, indicating a shift toward producing shows both featuring and independent of Ramsay.

For over two decades, Ramsay and Fox have collaborated on successful culinary programs, including Next Level Chef and Next Level Baker for Fox, as well as Knife Edge: Chasing Michelin Stars for Apple TV+ and Being Gordon Ramsay for Netflix. During the conference, Michael Thorn, president of the Fox Television Network, and Lisa Edwards, chief creative officer of Studio Ramsay Global, detailed their vision for the future.

Charting New Culinary Territory

Edwards emphasized the importance of expanding SRG’s brand while maintaining its core identity. “Growing our IP catalog is my number one job, and hopefully doing that outside of Gordon, which is a challenge,” she stated. The pressure to include Ramsay in every project remains high, with pitches often questioning his involvement. “People want Gordon in everything,” Edwards noted, while highlighting successful projects like No Taste Like Home on Disney+, hosted by Antoni Porowski, which showcases the studio’s capability beyond Ramsay’s on-screen presence.

Edwards explained that while Ramsay’s influence is vital, the company seeks to cultivate new creative talents. “We’re not looking for the next Gordon Ramsay. That doesn’t exist. But we are looking for new voices that embody the Studio Ramsay DNA,” she said. This includes exploring content beyond culinary themes, such as reality or dating shows, which could attract broader audiences.

The Power of Gordon Ramsay

Despite the push for diversification, Ramsay’s role remains significant. Thorn described him as “one of the faces of Fox” and acknowledged the star power he brings to the network. “This year, at the Super Bowl, people from ages eight to 80 were just screaming ‘Gordon!’ as we walked through the venue,” he shared.

Edwards humorously commented on Ramsay’s involvement in the creative process, stating, “Is he a total control freak? Yes. And he is incredibly passionate.” She elaborated that Ramsay is engaged in nearly every idea that emerges from the studio, which demonstrates his deep commitment to the brand.

As SRG continues to develop its identity, the executives are optimistic about the potential for new partnerships and content types. The shift towards creating diverse programming could position the studio for sustained growth in an increasingly competitive entertainment landscape. Attendees at the session were treated to a special dessert takeaway in celebration of Next Level Baker, highlighting the studio’s ongoing connection to culinary delights, regardless of Ramsay’s direct involvement.

Overall, Studio Ramsay Global is poised to redefine its creative landscape, blending Ramsay’s star presence with innovative new content that reflects broader themes and diversifies its portfolio.