Gregory Unveils Comprehensive Rebrand to Lead in AI Communications

Gregory FCA has celebrated its 35th anniversary by rebranding itself simply as Gregory. This transformation represents the firm’s shift into an AI-enabled, fully integrated communications agency. The rebrand consolidates recent acquisitions and emphasizes Gregory’s expansion into advanced technology platforms, positioning it as one of the industry’s most innovative communications partners.

The rebranding follows a successful year, during which Gregory was awarded the title of 2025 PR Daily Content Marketing Agency of the Year and received the PRSA Silver Anvil Award for Best AI Integration. With a workforce of 130 employees spread across New York, Philadelphia, Boston, and London, Gregory has established a robust portfolio of proprietary AI tools that enhance its expanded service offerings.

Founder and CEO Greg Matusky explained that the rebrand reflects a fundamental shift in how stories are discovered, evaluated, and acted upon in the digital age. “Over 35 years ago, we built our business on a simple belief: Powerful storytelling drives real business outcomes,” Matusky stated. “What’s changed is the way stories are discovered and trusted. That’s why we’ve evolved from a traditional PR agency into a fully integrated communications partner, blending creative, digital, and AI-driven capabilities.”

A New Model for Integrated Communications

Gregory’s rebrand marks its evolution from a legacy public relations firm to a strategy-driven communications agency that operates across the entire marketing funnel. The new positioning is built on three key pillars: Human Expertise, AI Augmented, and Full-Funnel, Multi-Channel Campaign Execution.

The firm utilizes in-house AI platforms to analyze audience behavior, optimize messaging, and monitor emerging trends while human teams focus on creative development and editorial judgment. The comprehensive services offered by Gregory include media relations, social and paid media, creative and design, video and podcast production, digital marketing, SEO, email automation, content development, and thought leadership.

Innovative AI Tools to Drive Client Success

Gregory has introduced a suite of AI-powered tools designed to meet the demands of modern communication challenges. These tools include:

– **Gregory Influence Engine**: Specifically for financial services, this tool helps companies enhance their visibility in generative AI search results.
– **CrisisCalm**: Provides real-time AI support for crisis management.
– **Lumina**: A media-monitoring platform that filters alerts to reduce noise and improve relevance.
– **WriteRelease**: An early generative AI tool that assists in crafting press releases.

President Joseph Anthony noted the growing demand from clients for communications partners that blend subject-matter expertise with technology-driven precision. “Clients choose Gregory because we know their sectors as deeply as they do, and we have evolved alongside them,” Anthony said. “We have grown with them from traditional PR to an integrated practice that combines PR, digital, creative services, and AI to deliver measurable outcomes across every channel, build brands, protect reputations, and drive results.”

With its rebranding now complete, Gregory is strategically positioning itself at the forefront of a rapidly evolving communications landscape. This landscape requires a convergence of human storytelling and AI-enabled insights to effectively engage modern stakeholders, regulators, and audiences.

As Gregory embarks on this new chapter, its commitment to innovation and excellence in communications promises to drive meaningful impact for its clients and the industry at large.